Privacy Policy

Privacy Policy

Privacy Policy


This Privacy Policy describes how we deal with the personal data that we process via our Website, our stores and/or applications managed by us and the services offered thereon (hereinafter referred to as the "Services”). This Privacy Policy applies to your use of our Website and Services, along with any use of our retail locations.

Morrow N.V. (“Morrow”, “we”, “our”, “us”), is the owner of the website www.morroweyewear.com (hereinafter referred to as the "Website”). We are committed to protecting the privacy of our customers’ and online users’ (“you”, “your”).

By visiting our Website or providing us your personal data, you are accepting and consenting to the provisions of this Privacy Policy. All personal data processed by us, is handled in strict compliance with the European General Data Protection Regulation (Regulation (EU) 2016/679) (“GDPR”).


The data controller who processes all of the personal data we process is:

Morrow N.V., located in (9052) Zwijnaarde at Technologiepark 122, Belgium and registered at the Chamber of Commerce in Belgium with the number BE 0656.997.628.

If you have any questions, please contact our customer experience department at support@morroweyewear.com.

  1. Registration or information requests through our website.

We process information from visitors of our stores and Website, including when you register an account to buy products or receive information from us through either the form on our Website or by email with your request for information. We process personal data based on: consent according to art. 6(1)(a) GDPR, contract according to art. 6(1)(b) GDPR, compliance with a legal obligation according to art. 6(1)(c) GDPR and legitimate interests according to art. 6(1)(f) GDPR.

In the form on our Website we may ask you to provide any of the following personal data:

You may contact us at any time through email to request information. If you send us such an email, we may process the personal data and information provided in your email.

We may combine the information you have provided with other information we have processed about you, both online and in person (including but not limited to your purchase history, your address, prescription details and/or purchase date), along with information that we receive from public information sources and external parties (e.g. Google, Facebook or Weather.org).

If you provide us with personal data about another person, you hereby declare that you are authorized to do so and that you allow us to use that information in accordance with this Privacy Policy.

  1. Automatically generated data

When you use our Website, we may process and register your IP address. Your IP address will be stored in a temporary log file. We may share information regarding your use of our Website with our trusted subsidiaries, affiliates, and partners, as described further in Articles 3.2 and 3.3 below.

Additionally, like many other websites, we use cookies and other technologies to ascertain which web pages are visited and how often. A cookie is a small file that is sent along with pages of a website and stored by your browser on your computer’s hard drive. For example, cookie-related techniques are the use of fingerprints and scripts such as Google Analytics. Cookies allow personal data to be stored or consulted so that you can be recognised if you visit the Website again. For more detailed information on our use of cookies and similar technologies, please see our Cookie Policy.

We process your personal data, as described in Article 2.1, for the following purposes:

      1. To fulfil our obligations to provide you with our Services or products (such as shipping and invoicing) or other requests you may make (such as online eye tests and contacting opticians) (based on contract according to art. 6(1)(b) GDPR).
      2. To contact you regarding follow-up Services (such as communicating the results of an online eye test), to answer your questions, and provide requested information or advice (based on consent according to art. 6(1)(a) GDPR).
      3. To secure your account and order information (based on contract according to art. 6(1)(b) GDPR).
      4. To secure our business goals (based on legitimate interest according to art. 6(1)(f) GDPR):
        • for data analysis to improve the efficiency of Services
        • for audits to check whether our internal processes function as intended and to comply with legal or contractual requirements
        • for fraud and security checks, such as to detect and prevent identity theft or cyberattacks
        • for the development of new products and services and to consider where to open new stores in the future
        • to supplement, improve or change our Website, products, and services
        • to identify trends in the use of Services, to get insight on which parts of our Services are most interesting for our users
        • to determine the effectiveness of our promotional campaigns, so that we can adapt our campaigns to the needs and interests of our users.

          5. Analysis of personal data (e.g. purchase history, prescription details, shipping country and/or city, language) to provide personalised services offers (based on consent and legitimate interest according to art. 6(1)(a) and (f) GDPR):
        • to remind you that you need a new eye test 360 days after you have had your last eye test
        • to understand you better so that we can personalise our interactions with you and provide you with information and / or offers that are tailored to your interests
        • to better understand your preferences so that we can deliver content through the Services that we believe will be relevant and interesting to you.

          6. To send you our weekly email newsletter with offers and information about similar products and Services, only if you have specifically opted in for this. Please note that you can always object to such use, via the ‘unsubscribe’ link in our email newsletters or to unsubscribe from your account page after logging in via https://morroweyewear.com/login (based on consent according to art. 6(1)(a) GDPR)

          7. To comply with various legal obligations, including tax obligations (based on compliance with a legal obligation according to art. 6(1)(c) GDPR

          8. If you respond to an action or contest, we use the information to carry out the action, to announce the prize winner(s), and to measure the response to our marketing campaigns (based on contract according to art. 6(1)(b) GDPR).

2. We may provide your personal data, as described in Article 2.1, to our subsidiaries, affiliates, and partners, including our retail stores located in your region, in connection with marketing and promotional materials related to our products and Services. As such, you may be contacted by our local retail stores with such materials. If you would prefer to opt out of any such communications, please send an email to our customer experience department at (info@morroweyewear.com).

3. We will only make personal data available to third parties that are involved in the execution of your order (i.e. for virtual try-on). These third parties process personal data according to our instructions and any such use shall be our full responsibility. Any such data made available is recorded, and any such third parties are also made parties to data processing agreements. We do not pass on your personal data to other third parties unless we are legally obliged to do so.

4. We use the automatically generated information, as described in Article 2.2, and your company data and personal data, as described in Article 2.1, to conduct aggregated analyses for internal research and statistical and strategic purposes ("Aggregated Information"). This Aggregated Information does not identify you or your company. We use the Aggregated Information to optimize our Website, Services and products and learn more about the use of our Website and products so we can improve them.

The Services are not intended for use by persons under the age of 16. If you are younger than 16 years of age, you cannot make use of the Services and you must refrain from providing personal data. If your child has unexpectedly submitted personal information to us and you wish to request that the same personal data be removed, please contact us. Article 8 (Your rights with respect to your personal data) of this Privacy Policy describes the process through which you can contact us for any such requests.

  1. We shall process the personal data for a period of two (2) years after your last order, or for as long as legally required or necessary and allowed for the purpose(s) for which it was obtained. Immediately after these periods we will destroy the personal data and/or anonymise them.
  2. The criteria used to determine our retention periods include, but may not be limited to: (i) the duration of our ongoing relationship with you and the Services we offer you; (ii) whether or not we are subject to any legal obligation(s); and (iii) any other legal necessity (such as applicable limitation period(s), litigation, or internal or external investigations).
  3. Notwithstanding Article 5.1, we may process the personal data for a longer period (i) if you ask us to retain data for another two (2) year period, (ii) in order to comply with statutory retention periods (such as those required by tax legislation), or (iii) in order to prove compliance with applicable statutory obligations (such as the GDPR or email marketing legislation).
  4. If you request deletion of your personal information by contacting us through the process described in Article 8, all of your personal information processed through our Website shall be deleted, as required by applicable law, unless we are obligated to retain such information, whether by law, to complete the transaction for which the information was processed, or for internal use.

Any personal information we process is treated as confidential. As such, we shall take appropriate technical and organisational measures to safeguard and protect the personal data against any accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access or against any other unlawful or unauthorised processing of such personal data. These measures guarantee an appropriate level of security given the risks related to processing and the nature of the data. For example, we use Security Socket Layer encryptions during your order process and completion of our registration form.

  1. Without prejudice to Articles 3, 7.1, and 7.2, we don’t transfer any personal information or personal data to any third party without your explicit permission, unless we are obliged to do so under applicable legislation or by order of the competent supervisory authority.
  2. However, please note that we may transfer your personal data and the information to our local retail stores, as set out in Article 3.2.
  3. Furthermore, we may employ other data processing companies to process personal data solely on our behalf. Such data processor companies are only entitled to process the data needed to perform their services and activities and in accordance with our explicit written instructions. The processor guarantees that it has implemented appropriate technical and organisational measures in such a manner that its processing meets the requirements of this Privacy Policy and the GDPR, and ensures the protection of the rights of all data subjects. The processing of personal data by a processor shall always be governed by a written data processing agreement between us and the processor. For additional information regarding these data processing companies, please contact us according to the process as described in Article 8, below.
  1. You have the right to obtain our confirmation as to whether or not we process your personal data, on request. The personal details you provide when registering with us a client can be viewed and altered at anytime by yourself through your account on the Website. You are also entitled to send our customer experience department (info@morroweyewear.com) a request to receive such information. Furthermore, you are entitled to send our customer experience department at (info@morroweyewear.com) a request to access, receive, transfer, rectify, erase or completely withdraw your consent for processing your personal data. We will process your request immediately and in accordance with the GDPR and we will send you a response without undue delay, at least within one month after the receipt of your written request.
  2. Under California law, customers of Morrow who are residents of California may request certain information about our disclosure of personal information during the prior calendar year to third parties for their direct marketing purposes. To make such a request, please contact our customer experience department at support@morroweyewear.com.
  3. You are entitled to object to our processing of your personal data at any time. Upon any such objection, we shall no longer process your personal data, unless we demonstrate 1) compelling legitimate grounds for the processing which override your interests, rights and freedoms, or 2) to establish, exercise, or defend any legal claim(s). We will send you a response without undue delay, not to exceed one month after the receipt of your written request.
  4. If you have any complaints regarding our data processing or your previous requests, you can contact our customer experience department at support@morroweyewear.com. You also have the right to file a complaint with the relevant Data Protection Authority.
  5. If you have any further questions or comments, please contact our customer experience department at support@morroweyewear.com.
  1. Because Morrow is a global company, your personal data may be stored and processed in every country where we have facilities or service providers. By using our Services or by giving us permission (where required by law), you hereby agree that your information may be transferred to countries other than the country where you live, where other data protection laws may apply than in your own country. Appropriate contractual and other measures have been taken to protect personal data when sent to our subsidiaries or third parties in other countries.
  2. Some countries outside the European Economic Area (EEA) are recognised by the European Commission as countries where an appropriate level of data protection applies according to the EEA standards (the full list of these countries is available here). For transfers from the EEA to countries that in the opinion of the European Commission do not offer sufficient protection, we have ensured that adequate measures have been taken, among other things by ensuring that the recipient is bound to EU standard data protection provisions, EU-US Privacy Shield certification, or an EU-approved code of conduct or certification to protect your personal data. You may receive a copy of these measures by contacting our customer experience department at support@morroweyewear.com, as explained in Chapter 8 (Your rights with respect to your personal data) above.

Our Website may contain hyperlinks that lead to outside websites that are maintained by third parties. We cannot accept any responsibility for the content of these websites and for the way in which these websites deal with your data. Please be sure to read the applicable privacy policy, if present, of the website you are visiting.

Please note that this Privacy Policy might be revised from time to time. Any revised Policy will be published on our Website, where the most current version is available at all times. We recommend checking our Website and the Privacy Policy on a regular basis. If we make a material change to this Privacy Policy that would lessen your privacy rights, we will either continue to honour our prior Policy for information that we processed when it was in force, or we will ask for your consent to the change.

Most recent update: November 2020.

Our website www.morroweyewear.com (the “Website”) uses cookies to function and to distinguish you from other users of our Website. Therefore, we have implemented this Cookie Policy (“Cookie Policy”).

You are deemed to accept our Cookie Policy by using our Website. If you do not agree with our Cookie Policy, please stop using our Website immediately.

This Cookie Policy only concerns the use of cookies. Please read our Privacy Policy to learn more about how we process and protect your personal data and your rights related hereto.

This Cookie Policy explains how our cookies work and how you can choose to accept or decline them. Please be aware that not all cookies can be declined. Some cookies are necessary for the functioning of our Service. You remain free at any time to refuse or disable cookies you have accepted, as explained below

What are cookies?

Websites use useful techniques that increase its user-friendliness and that make the site as interesting as possible for every visitor. Well-known examples of this type of technique are cookies, tags / beacons and Javascripts (hereinafter referred to as "cookies"). Cookies can be used by website owners or third parties who communicate via the website that you visit.

The use of cookies is safe. For example, cookies do not store e-mail addresses or telephone numbers, so their use never leads to e-mail or telemarketing actions.

We think it is very important that you know which cookies our Website uses and for what purposes they are used. We want to ensure your privacy and the user-friendliness of our website as much as possible. Below you can read more about the various cookies that are used by and through our Website and for what purposes.

The cookies we use on our website

This website uses different types of cookies. Some cookies are placed by third-party services that appear on our pages.

Strictly necessary cookies

Strictly necessary cookies enable you to move around the website and use its features. Without these cookies, we will not be able to provide certain essential features, such as automatic forwarding to the least busy server, or remembering what is in your shopping cart when you proceed to the payment page.

Functional cookies

Functional cookies record information about choices that you have made, and they also allow us to tailor the Website to suit your needs. We also use cookies to save your category/segment preference.

Our Website uses functional cookies for:

  1. saving preferences, such as the location, search topic and search type (person / company);
  2. offering the possibility to save log-in data so that you do not have to enter it every time you want to log in to your Morrow account;
  3. offering the possibility to save log-in data so that you do not have to enter it every time;
  4. reading out your browser settings in order to optimally display our Website on your screen;
  5. passing information from one page to the next page, so that you do not always have to enter the same information;
  6. the uniform loading of the Website, so that the site remains accessible;
  7. make it possible to respond / give feedback on our Website;
  8. Store the live chat conversations, allowing users to view their chat history when they return to our website;
  9. Store cart contents, allowing users to view their cart contents when they return to our site.

You can delete permanent cookies via the settings of your browser.

Tracking cookies

With your consent we place cookies on your equipment, which can be requested as soon as you visit a website from our network. Tracking cookies are used to track visitors across websites. The tracking cookies track you through our Website and the rest of the internet to match eg. content and advertisements to your surfing behavior. This data is stored in a database in a personalized way. We use these cookies for example to improve the design of our website, improve the user experience and for remarketing.

This website also contains a Facebook pixel. We herewith share information about your use of our website with our trusted social media, advertising and analysis partners for advertising purposes. The pixel is loaded every time the website is visited and will a.o. determine which action on our site has been completed by a Facebook user on our website, which page has been visited, which glasses have been viewed, how many products have been viewed, items in shopping bag, content of an (Home Try) order, booking of eye test.

Google Analytics

With your consent, through our website a cookie is placed from the American company Google, as part of their "Analytics" service. We use this service to track and get reports on how visitors use the website. Google may provide this information to third parties if Google is legally obliged to do so, or if third parties process the information on behalf of Google. We have no influence on this. We have not allowed Google to use the obtained analytics information for other Google services.

In order to determine which parts of the websites are most interesting to our visitors, we try to continuously measure how many visitors come to our website and what is viewed the most. We use cookies for this. Statistics are generated from the information we collect. These statistics give us insight into how often web pages are visited, where exactly visitors spend the most time, and so on. This enables us to make the structure, navigation and content of the websites as user-friendly as possible for you. We do not reduce the statistics and other reports to persons.

Click here for Google's privacy statement.

Social media

On our website buttons are included to promote web pages ("like") or share (or "tweet") on social networks like Facebook, Instagram and Twitter. These buttons work through pieces of code that come from these social networks itself. Cookies are placed through this code. We have no influence on that. Read the privacy statement of Facebook or Twitter (which can change regularly) to read what they do with your (personal) data that they process via these cookies.

The information they collect is anonymized as much as possible. The information is transferred to and through Twitter, Facebook, Youtube, Snapchat, Google + and LinkedIn stored on servers in the United States.

Consent and turning off cookies

According to the law, we may store cookies on your device if they are strictly necessary for the use of the site or if their sole purpose is to carry out or facilitate the transmission of a communication over an electronic communications network (referred to as 'strictly necessary cookies'). We require your permission for all other types of cookies.

When you visit our Website, our cookie banner will pop up, prompting you to accept or decline the use cookies. Please note that it is not possible to refuse any cookies, which are indicated as strictly necessary. Other cookies will only be used in accordance with your preferences.

If you wish to manage or review the cookies you consented to or if you want to withdraw your consent (and refuse the cookies concerned), you can do so via our Cookie Preference Centre or via your browser settings.

The 'Help' function within your browser should tell you how to restrict or block web browser cookies. Alternatively, you may wish to visit www.aboutcookies.org, which contains comprehensive information on how to do this on a wide variety of desktop browsers or visit one of the following pages that provide more information for the indicated browsers:

Be aware that if you do not accept all cookies, usability of our Website will be reduced and some parts may not work at all.

Final remarks

We will have to adjust this Statement from time to time, because, for example, our Website or the rules regarding cookies change. We may change the content of the Statement and the cookies included in the lists always and without prior notice. You can consult this web page for the latest version.

If you have any questions and / or comments, please contact:

Morrow N.V.
Technologiepark 122, 9052 Zwijnaarde, Belgium.

If you have any questions or remarks, please contact our customer experience department. (info@morroweyewear.com).

Zwijnaarde, Belgium, November 2020.