Our story

Our view is a world where nothing is missed and one pair does it all. Because there’s more to see than ever before, and you deserve to see the bigger picture without edges or limitations.

Our story starts with Jelle De Smet and Paul Marchal. Using their combined experience in electronics and nanotechnology, the two pioneers invented the Autofocal lens. They saw a better way, where ageing eyesight is no longer a burden and progressive lenses were a prequel.

And so Morrow was founded in 2016, followed by years of research and development and meticulous fine-tuning. We now launch our flagship Autofocal Eyewear that combines Active Liquid Crystal with a corrective lens to transform your vision, both near and far, at the touch of a button.

In our eyes, independence is a state of mind. It’s the unshackled freedom to do what you want on your own terms.